A Future-Proof Online Portal for Germany's Car Service Industry
Building a High-Performance Platform for a Leading Insurer and Automotive Chain

Challenge: Complex Requirements from Two Industries
A top-10 German insurance provider partnered with a nationwide car workshop chain. Their goal: a unified digital portal for automotive services. The objective was ambitious: to create a centralized online platform for appointment booking, service management, and cross-location coordination—spanning hundreds of workshops across Germany.
This required a modern, flexible architecture that could support rapid content updates, intuitive UX, and consistent branding for two very different business models. At the core of the solution was a headless CMS setup with Contentful, tightly integrated into a Next.js and React-based frontend.
We contributed beyond technical implementation. Our team provided strategic consulting for product management, design collaboration in Figma, and hands-on development of reusable, well-documented React components. We also supported junior developers, coordinated with UX teams, and ensured the CMS remained scalable and editor-friendly.
The result: a future-proof, modular platform tailored to both customer convenience and internal efficiency.
Objective: A Unified Portal Powered by Headless CMS and React Components
The core objective was to create a centralized car workshop portal that connects multiple systems, brands, and service workflows through a single digital experience. With hundreds of locations, multiple stakeholder groups, and evolving content needs, the platform had to be scalable, flexible, and easy to manage.
Our contribution included:
- Technical Consulting: We advised product and frontend development teams on architecture decisions, best practices, and performance optimization – especially in React and headless CMS setups.
- Development with React (Next.js) & TypeScript: Based on the UX team's Figma designs, we implemented performant, accessible, and SEO-optimized components using modern tooling – including static generation strategies for improved speed and indexability.
- Headless CMS Integration (Contentful): We extended the existing Contentful setup to support more dynamic use cases, multi-language content, and improved editorial workflows.
- Component Testing: We ensured high-quality and robust components through comprehensive unit tests with Jest and end-to-end tests using Cypress.
- Developer Enablement: We onboarded junior developers, documented component usage and structure, and supported long-term maintainability.
- Accessibility & Testing: All components were thoroughly tested across browsers and devices, ensuring WCAG-compliant accessibility and stable user experiences.
Conclusion: Headless CMS React – Built for Scalability and Editorial Agility
This greenfield project illustrates the strength of combining a modern frontend stack with a flexible CMS. With React, Next.js, and Contentful, the client gained a future-ready platform tailored for growth, multi-brand management, and scalable service rollout. The architecture empowers both developers and content editors, ensuring long-term maintainability and cross-team efficiency.
Capability | Description |
---|---|
React + Next.js Frontend | Component-based architecture with SSG for high performance and SEO |
Headless CMS Integration | Deep integration of Contentful as central editorial interface |
Component Reusability | Shared design system across brands and services for rapid development |
Multi-Brand Scalability | Architecture supports future brands and service categories without rework |
Editor Experience | Structured content models, preview workflows, and custom fields in Contentful |
UX & Accessibility | Close collaboration with UX team ensured WCAG-compliant, intuitive interfaces |
Developer Enablement | Documentation, onboarding support, and mentoring for in-house dev teams |
Why Choose prokodo as Your Headless CMS React Agency
For over 15 years, we’ve helped organizations across industries modernize their digital platforms with React and CMS technologies. Whether you're a global enterprise or a scaling service provider, our tailored frontend and CMS integrations are designed to drive speed, flexibility, and results.
We specialize in building React CMS systems that empower both developers and content editors, ensuring SEO-optimized performance and seamless multi-stakeholder collaboration.
Our Expertise at a Glance:
- Headless CMS Solutions for React: Future-proof architectures based on Contentful and Next.js
- Custom Frontend Development: Design systems and reusable UI components with React + TypeScript
- CMS Integration & Extension: Editorial workflows tailored to your business logic
- Multi-language Support: Localized content across multiple markets and platforms
- Performance & Accessibility: WCAG-compliant UI and fast-loading Next.js frontends
Our mission: Delivering scalable, flexible CMS platforms built on React – for teams that want to move fast without compromise.