Successful Digital Transformation with Headless WordPress
Modernizing Exhibitor Portals and Streamlining Processes with Next.js & WordPress
The Challenge: Outdated CMS & Fragmented Digital Processes
A leading organizer of international trade fairs based in Germany faced significant challenges with outdated, manually-intensive content management systems and fragmented digital processes. Their numerous exhibitor portals lacked scalability, were challenging to maintain, and offered a suboptimal user experience. This created operational inefficiencies and negatively impacted customer satisfaction.
Objective: Unified Digital Platform with Headless CMS
The primary objective was to establish a unified, scalable, and future-proof digital platform to manage multiple exhibitor portals efficiently. We provided strategic consulting, designed a comprehensive UX/UI concept in Figma, and implemented a robust headless WordPress CMS combined with a Next.js frontend for optimal performance.
Key implementation highlights included:
- Multi-Site Management: Centralized content management for 14 exhibitor portals using headless WordPress.
- Next.js Frontend: Implementing a fast, static site generation strategy for improved SEO and user experience.
- Seamless Integration: Coordinating with another IT agency to integrate a .NET backend connecting the frontend to Microsoft Dynamics CRM.
- Advanced Exhibition Booking: An extensive, dynamic form integrated with Microsoft Dynamics CRM and an online shop for additional stand bookings and services.
Conclusion: Future-Proof Websites with Headless WordPress & Next.js
This case study highlights the value of transitioning to a headless CMS architecture. By adopting a headless WordPress architecture combined with Next.js for the frontend, the client realized substantial scalability, simplified content management workflows, and dramatically enhanced user satisfaction. Businesses seeking modern, efficient, and future-proof digital solutions greatly benefit from this approach.
| Metric | Before | After |
|---|---|---|
| Performance | Avg. load times 4–6 seconds | Avg. load times reduced to <1 second (80% improvement) |
| Content Management | Fragmented, manual updates | Unified CMS: content updates 60% faster |
| Scalability | Limited growth capacity, costly expansions | Ability to scale portals effortlessly (cost reduction ~40%) |
| Integration Capability | Limited and error-prone CRM connectivity | Seamless Dynamics CRM integration; data errors reduced by ~90% |
| User Experience | High bounce rate | Bounce rate improved to ~30% (45% improvement) |
Why Choose prokodo for Your Headless CMS Project?
For over 15 years, prokodo has specialized in headless CMS solutions, successfully delivering numerous digital transformation projects. Our dedicated team supports every phase—from strategic consulting and UX design to full technical implementation and training.
Our Expertise:
- Customized CMS Solutions: Tailored headless CMS implementation for diverse business needs.
- Frontend Development: Advanced Next.js development for unmatched performance and SEO.
- Integration & Connectivity: Smooth integrations with CRM and e-commerce platforms.
- Comprehensive Support: Continuous support and training to ensure project success.
Our commitment: Delivering scalable and innovative digital solutions that empower your business growth.